ApothEcary

SAY HELLO TO Vita Flora— The secret life of plants

Botanical Serums, Crèmes, Mists & Fragrance

Vita Flora is an extension of Flora Obscura and reflects founder Alison Kelly’s enduring fascination with botanicals. Working with flowers, roots, and leaves to print and dye textiles revealed how plants impart color, depth, and spirit—an understanding that has naturally evolved into formulating clean, organic botanical skincare and fragrance.

Each serum, crème, hydrosol, and fragrance is hand-mixed in small batches with thoughtfully sourced organic ingredients, guided by the same reverence for nature, process, and restraint. Rooted in herbal tradition and refined through modern formulation, these offerings are designed to deeply nourish the skin and soul and elevate daily ritual.

Featured Products

Shop All

PETALVEIL

Petalveil is a rich botanical face cream made with organic oils, butters, and healing plant extracts to deeply moisturize, soften, and support healthy, radiant skin.

DEWVEIL

Dewveil is a fine mist hydrosol drawn from the steam distillation of neroli blossoms and rose petals, offer natural skin-plumping hydration. Infused with aloe and glycerin, our Dewveil mists refresh, tone, and replenish the skin anytime it needs moisture.

DEWDROPS

Our Dewdrops face serum blends regenerative oils such as plum, rosehip, hibiscus, strawberry and prickly pear to deliver plant-based moisture and lasting radiance.

FLOWER

WATER

Flower waters are our finely mixed botanical fragrances composed of precious and uplifting essential oils such as frankincense, jasmine, resins, and floral extracts—crafted to be worn close to the skin.

A hand holding a yellow rose against a blurred, dark background with light reflecting off water.

FRAGRANCE:

Flower Water   01

Wrapped in flowers and grounding wood…

Flower Water 01 was created to settle the nervous system and soften the senses. Anchored by frankincense and benzoin, this fragrance carries a gentle, resinous warmth that feels steady and reassuring — like bare feet on cool earth.

Jasmine and gardenia bloom slowly, creamy and hushed rather than loud or heady, while neroli adds a delicate lift, bringing light without sharpness. The composition is intimate and skin-close, unfolding gradually and wearing like a second skin.

Shop