an intricate process…

The art of botanical contact-printing…

The process is a delicate alchemy: pure white cloth is first immersed in minerals, preparing it to absorb the vibrant hues of plants. Fresh leaves and flowers are then arranged on the fabric, which is bundled and steamed. During this transformation, the essence, imprint, and pigmentation of the flora are transferred into the cloth, resulting in one-of-a-kind botanical contact prints. Each piece is a reflection of nature itself— a perfect blend of harmony and discord.

Behind the label

Alison Kelly is an artist and designer whose work is guided by the quiet intelligence of nature and the pursuit of beauty in its wildest forms. Her journey began in the sunlit ateliers of San Miguel de Allende, Mexico, where she studied fine arts and silversmithing. A trip to Oaxaca revealed the ancient alchemy of natural dyeing in vats of indigo and cochineal. Later, fashion school in Florence, Italy sharpened her eye for form and design, while New York swept her into the exhilarating chaos of Project Runway.

In time, Alison returned to the plants, where her truest calling emerged. Each piece she creates is steeped in the ephemeral grace of petals and leaves; each organic skincare blend is infused with their healing essences. Together, they are conceived not simply as objects, but as rituals—offerings of beauty and mystery that transform the everyday acts of dressing and tending to the body into moments of reverence and renewal.

Through workshops, Alison shares this botanical alchemy with others, teaching the art of natural dyeing and guiding participants to create their own prints while cultivating a deeper connection to the living world.

Collaborations and wholesale inquiries are welcome.

FLORA OBSCURA

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J. CREW

Two women standing behind a variety of colorful flowers indoors, wearing patterned dresses and a jacket.

Close-up of a person wearing a floral-patterned, quilted jacket with a pink, purple, and gold design, and a light blue denim shirt sleeve visible at the cuff. The person has a gold bracelet with beads on their wrist.

A floral patterned quilted jacket with a belt, made by J.Crew, in pastel colors including pink, purple, and gold against a plain background.

Close-up of a woman wearing a floral-patterned dress with puffed sleeves, gathered waist, and a drawstring neckline.

A woman with long red hair lying on the floor in front of a floral backdrop, wearing a purple and white patterned dress, with her right arm bent and her left arm resting on the ground, looking at the camera.

A woman with red hair wearing a light green quilted jacket, a cream scarf draped over her shoulders, and a purple tie-dye skirt, standing among colorful flowers against a plain background.

A young woman with long red hair wearing a pink and yellow floral slip dress, sitting on a wooden stool against a plain white background.

A woman with light skin and brown hair poses with her hand near her chin, wearing a floral silk scarf, a white textured sweater, and a large green ring.

A woman with long red hair wearing large dark earrings, a light green ribbed top, and a yellow and white floral kimono-style robe, sitting and resting her head on her hand against a plain light background.

Close-up of a person's hand wearing a large green ring, a gold bracelet with cream-colored beads, and a wooden bangle, holding a light blue textured fabric. The person is dressed in a silky, floral-patterned outfit and has a cream-colored, textured c

Colorful one-piece swimsuit with pink, purple, gold, and white abstract pattern.

Close-up of a person wearing layered gold necklaces and a floral dress with pink, purple, and gold accents.

A young woman in a pastel purple dress with spaghetti straps, holding a cream-colored knitted sweater, wearing jewelry and beige platform shoes, standing against a plain white background.

Close-up of a person wearing a pastel-colored, floral-printed skirt with a side slit, and a hand with gold rings resting on the hip.

A person wearing a tie-dye dress in pastel colors with hands resting on hips, adorned with rings and bracelets.

FLORA OBSCURA

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Pottery Barn Teen

Close-up of a floral-patterned fabric with purple, green, and black abstract floral designs.

A bedroom with a white bed featuring floral bedding and pillows, a white nightstand with books and a clock, framed botanical prints on the wall, and an arrangement of purple flowers in glass vases hanging on the wall.

Close-up of a white fabric curtain with abstract black, purple, and green watercolor-like patterns.

A bathroom with light-colored walls, a white cabinet, a glass vase with a plant, and a curtain with a floral pattern in shades of purple, green, and blue.

A bright bedroom with white walls, natural light coming through the windows, white curtains, a white bed with light-colored bedding and pillows, a white bedside table with books, a lamp, and a vase with purple flowers, and a soft gray rug on the floo

Close-up of a pillow and bedsheet with a light-colored floral pattern on a bed.

Freshly made bed with floral sheets and pillows in a bright, airy room, next to a white nightstand with books and headphones.

A white rug with a floral pattern in shades of yellow, pink, and gray, placed on a hardwood floor. A white wicker side table with a round top, holding a potted plant and a pink book, is positioned next to the rug.

Bright bedroom with white walls, floral bedding, and a window with sheer curtains. Decor includes framed art and hanging flowers, with a gray furry rug on the wooden floor.

Bed with floral patterned duvet and pillows in a bedroom with white walls and nightstand.

White sheer curtains with purple floral pattern hanging in front of a window.