ALISON KELLY

Copywriting & Editorial Portfolio

I am a writer, designer, and creative director specializing in fashion, textiles, natural materials, clean beauty, and sustainable design.

My writing combines brand storytelling with a strong understanding of the products and processes behind the words. Through my brand Flora Obscura, I have developed product descriptions, website content, SEO copy, and editorial storytelling centered on botanical textiles and natural dyeing. At BurdaStyle, I worked across fashion and sewing content, including pattern descriptions, instructional writing, editorial development, and The BurdaStyle Sewing Handbook.

My approach is to make complex or specialized subjects accessible, engaging, and desirable—whether explaining the qualities of mulberry silk, the science of botanical color, or the details of a sewing technique.

Flora Obscura — Founder, Creative Director & Copywriter

Project: Flora Obscura — naturally dyed mulberry Silk Sheet

Goal: Communicate the luxury and inherent value of premium mulberry silk while highlighting the artistry and individuality of botanical dyeing and printing. Differentiate handcrafted, plant-printed textiles from conventional silk products featuring mechanically printed designs.

My role: Brand messaging, product copywriting, SEO, ingredient and material storytelling, and e-commerce content development.

Creative approach: Develop compelling product narratives that bring together material quality, traditional botanical techniques, and the beauty of natural variation—positioning each textile as a one-of-a-kind functional work of art.

Project: Vita Flora — Rose Petal Jelly

Goal: Position Rose Petal Jelly as a distinctive botanical skincare product, communicating the benefits of plant-derived ingredients, its sensorial qualities, and the value of a naturally inspired approach to skincare.

My role: Brand messaging, product naming, product copywriting, ingredient storytelling, SEO, and e-commerce content development.

Creative approach: Translate the product’s botanical formulation and unique texture into evocative, benefit-led language that connects natural ingredients with an elevated skincare experience.

Project: Flora Obscura Silk Pillowcase

  • Goal: Communicate the value of premium silk and distinguish botanically dyed textiles from conventional printed silk products.

  • My role: Brand messaging, product copywriting, SEO, and storytelling.

Project: Moonwash Cleansing Oil

  • Goal: Position Moonwash Cleansing Oil as a sensorial, botanical skincare experience, communicating its value through ingredient storytelling, product benefits, and a distinctive brand voice.

  • My role: Brand messaging, product naming, product copywriting, ingredient storytelling, SEO, and e-commerce content development.

  • Creative approach: Develop elevated, evocative language that balances the sensory appeal of botanical ingredients with clear, benefit-driven messaging—translating the product’s formulation and identity into a compelling customer experience.

Books & Published Work

Author — Printing from the Garden

Author of a book exploring the art and science of botanical printing and natural color. Combining practical instruction, material knowledge, and creative exploration, the book guides readers through the process of extracting color and creating botanical impressions from plants on textiles and paper.

Co-Author — The BurdaStyle Sewing Handbook

Co-wrote this comprehensive sewing guide, contributing fashion and sewing expertise to an instructional book designed to make garment construction and sewing techniques accessible to a broad audience.

PRINTING FROM THE GARDEN

Author · Botanical printing, natural color, textiles

Printing from the Garden is a richly illustrated botanical printing book devoted to the art of eco printing and natural dyeing with flowers and leaves. Both practical and poetic, it invites readers into a slower, more intimate relationship with plants — where fabric and paper become vessels for living color.

At its heart is a carefully documented compendium of 30 distinct plants, revealing their subtle, dramatic, and often surprising effects when printed on fabric and paper. Each impression is a collaboration between plant and fiber — a record of season, color, and imprint.

This is a natural dyeing guide for artists, gardeners, and makers who wish to transform the ephemeral beauty of the garden into lasting form.

The BurdaStyle Sewing Handbook

Co-author · Sewing, fashion, technical instruction

 “If you’ve ever made your own clothes, you know how empowering it can be. That awesome skirt in a fabric you adore. The blouse that fits perfectly. The one-of-a-kind dress you just knew would look cuter with a few extra details at the neck and hem. All made by you.     Creating fashionable, custom-fitted clothing is often much easier than you think, and in their first book, BurdaStyle—the largest community of aspiring fashion designers and style-savvy sewers—will show you how. Packed with easy-to-follow tutorials, five adaptable sewing patterns for a skirt, blouse, dress, coat, and bag, and fifteen step-by-step sewing projects, this book gives you the basic building blocks to begin sewing and the tools you need to move beyond the basics to designing and customizing your own wardrobe.”

BurdaStyle — Creative Director of Content, Fashion and Technical Writer

Developed fashion and sewing-related editorial content for BurdaStyle.com, including sewing tutorials, instructional content, pattern descriptions, and educational resources. Contributed to content strategy and creative direction, translating technical sewing and garment construction concepts into accessible, engaging content for a community of makers and fashion enthusiasts. Co-authored The BurdaStyle Sewing Handbook, a comprehensive guide to sewing and garment construction.